SEMA votes Ford Flex & F-150 as most tuner-friendly

The 2009 Ford Flex and the new 2009 Ford F-150 are the most “accessory-friendly” SUV and truck respectively, according to votes by media who selected winners for the most recent SEMA (Specialty Equipment Market Association) Design Awards.

SEMA Design Awards honor vehicles a select group of voters chose as the most inviting and receptive to accessorization in four categories: car, SUV, truck and hybrid. Several unique, customized interpretations of both the Flex and F-150 were on display in Las Vegas at the SEMA show, the world’s premier automotive specialty products trade event.

Before the Flex was even launched, customization shops were playing with the images online to show what they could do with the car. The many ways to personalize a Flex starts at the factory.

“There are a variety of options available, with the colors, series and features you choose,” said a Ford spokesperson. “For example, you can order a monotone versus a two-tone vehicle, and choose a roof that is either body colored, white suede or brilliant silver.”

The all-new 2009 F-150 is said to be practically tailor-made for companies looking to address a niche for their specific customer base.

“Anything that can increase or improve the multidimensionality of a truck or SUV gives the owner that much more reason to keep the vehicle,” said a truck magazine editor. “There will be big opportunities for those who can give a big personality-changing bang for a truck owner’s buck.”


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