2010 Toyota Tundra U.S. pricing released

The 2010 Toyota Tundra will be priced from $22,960 for the Regular Cab 4×2 standard bed with a V6 engine and equipped with a Work Truck Package, to $42,155 for the CrewMax Limited 4×4 with the top V8 engine. The new MSRP list reflects an average increase of $557.

All 2010 Tundra models now benefit from extra standard and optional exterior, mechanical, safety and convenience features, including an all-new 4.6L V8 engine option, derived from Lexus engines.

The new 4.6L V8 engine will be available on all 2010 model year Tundras. With 310 hp, 327 lb-ft of torque and EPA fuel efficiency estimates of 15 mpg city and 20 mpg highway on 4×2 models, the new engine is expected to be the volume choice. Like the Tundra’s optional 5.7L V8 engine, the new 4.6L V8 will be mated with a six-speed automatic transmission.

All 2010 Tundra models receive a redesigned front grille and tail lamps. The Tundra grade will have a new two-bar grille design and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models includes driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glove box.

Two new optional audio systems will supplement three existing systems. The first, which is optional only on Tundra grade, features AM/FM/CD, integrated XM satellite radio receiver, hands-free phone and streaming music via Bluetooth, auxiliary/USB inputs and up to six speakers. The second features navigation and a value positioned AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

New “Work Truck” packages are aimed at commercial truck buyers or those who otherwise require a tough no-frills truck with cargo and towing capacity. The specialized trucks include vinyl seating and rubber flooring and will be available in Regular and Double Cab configurations with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7L V8 with a towing capability of up to 10,800 pounds. Tundra models equipped with optional work truck packages will carry a price adjustment that ranges from $195 to $1,030 less than the truck’s standard MSRP, depending on the model.

For buyers looking for a high level of refinement and convenience, the all-new “Platinum” package will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7L V8 and Flex Fuel powertrains. The package contains an assortment of high luxury features such as heated and ventilated seats, sunroof, and wood grain trim, all for $4,662.

The 2010 Toyota Tundra is assembled in Texas, and is already available in U.S. Toyota dealerships nationwide.

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