Infiniti summer offers in leasing and finance

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Infiniti today announced a new “Limited Engagement Summer Event,” which is scheduled to run through August 31. The event offers special leasing and financing deals on the complete lineup of 2009 Infiniti performance luxury vehicles, including the SUV models.

With financing readily available, Infiniti is offering special lease rates and zero percent financing on select 2009 Infiniti models. For example, a $399 per month lease is available for the 2009 Infiniti EX Journey model with the Around View Monitor (AVM) Package and Bose® and Navigation Package (39-month lease, see dealer for details). Longer term financing also is available for qualified Infiniti buyers.

The campaign itself is designed with elegant photography and unique graphics. The media buys on national cable and local spot television will be two 15-second spots that will run back-to-back and in some cases split within a commercial pod, pairing a product-specific ad with a summer sales event spot. Infiniti will also conduct a number of special digital events. A “homepage takeover” is schedule for July 28th on MSN, along with targeted takeovers on sites such as CNN.com and targeted mobile messaging on the weekend aimed at in-market luxury car shoppers.

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