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As the full-size truck segment, representing more than 1.6 million sales per year in the U.S., heats up with new models from key competitors over the next 24 months, Nissan is preparing to field an all-new model of its own.

Nissan Titan was the company’s first foray into the full-size truck market. Known for its contemporary style, convenience features such as the first in-class lockable bedside storage compartment and roomy King Cab and Crew Cab models, the truck was designed to appeal primarily to personal-use customers. For the next-generation Titan, Nissan’s truck team is looking at broadening the product portfolio to reach more personal-use buyers while also appealing to commercial owners and fleets.

For competitive reasons, Nissan is not providing a timeline for introduction of the next- generation truck.
Meanwhile, as other OEMs have exited the compact truck segment, Nissan continues to experience strong consumer demand for its popular Frontier pickup. Frontier sales have been on the rise for the past two years, up more than 35 percent. Frontier, which had been built at Nissan’s Smyrna, Tenn. assembly plant, is now built alongside the Titan in Canton, Miss. Nissan is not signaling anything but optimism for the compact truck segment.

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