GM 72-hour firesale of slow-selling models

General Motors is running a “72-Hour Sale” from July 1 to July 6 this month, where low-rate financing of 0% for up to 72 months will be offered to “well-qualified buyers” on some 2009 and 2010 vehicles in dealer stock. The offer is clearly an attempt to offload slow-selling Chevy and GMC trucks, as well as near-death Pontiac models.

The offer is valid on the Chevrolet Silverado and GMC Sierra regular, extended and crew cab light-duty pickups, as well as the Chevrolet Suburban and GMC Yukon XL SUV models. Although not part of the 72-Hour Sale, many other vehicles will have reduced rate financing of 0% for up to 60 months for well-qualified buyers.

GM also has 74 different models that may qualify under the new Federal CARS (Car Allowance Rebate System) “Cash for Clunkers” program. Customers with older vehicles will soon have a new reason to trade in their “clunker” — vouchers worth from $3,500 to $4,500 cash from the CARS program. CARS provides incentives for consumers to bring in their out-of-date vehicle to scrap and trade-in on a new, more fuel-efficient model.

Once the program begins later this month, all a customer needs to do is bring in a qualifying vehicle for scrap, and trade it in on an eligible new GM model, that offers a significant improvement in fuel economy, and the dealer does the rest. A list of the GM models that may qualify, depending on the EPA estimated combined fuel economy of the vehicle they are trading in, as well as its age and condition, is shown below.

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