Chrysler Group LLC has announced pricing for the all-new 2010 Ram 2500 and 3500 Heavy Duty pickups, offering more content at a lower price. The all-new 2010 Ram Heavy Duty features three cab styles (regular cab, crew-size cab and Mega Cab) and two cargo-box sizes (6-foot, 4-inches and 8-foot), single- and dual-rear-wheel configurations, five trim levels, all-new exterior and interior styling and superior towing capability. The all-new 2010 Ram is available with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $28,165 for regular cab models, $31,415 for crew cab models and $36,865
for Mega Cab models. All prices include $950 for destination. The all-new 2010 Dodge Ram Heavy Duty arrives in dealerships in late 2009 calendar year.

For 2010, the all-new Ram Heavy Duty is available in five distinct trim models – ST, SLT, TRX, Power Wagon and Laramie. Each has a unique appearance and offers various equipment options. The all-new 2010 Ram 2500 and 3500 are built at the Saltillo Truck Assembly Plant in Coahuila, Mexico.

The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.

Dodge Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Dodge Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

Improved suspension tuning and new C-pillar hydra mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake and improved ride.

The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.

An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC) that is standard on diesel models and available on gas SLT, TRX and Laramie models.

In addition, new 2010 Ram transmissions include Electronic Range Select, which enables the driver to manually limit the highest available transmission gear, allowing manual upshifts and downshifts based on road speed and engine speed. A tow/haul mode switch enhances tow capability while towing. Tow/haul mode is available on both five-speed and six-speed automatic transmissions.

Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:

* Increased Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab
* diesel models to 9,600 pounds from 9,000 pounds
* Increased Gross Combined Weight Rating (GCWR) on 3500 dually
* models with diesel, auto transmission and 4.10 rear axle to 24,500
* pounds from 24,000 pounds. With the Max Tow Package, GCWR
* increases to 25,400 pounds (late availability)
* Increased GCWR on 3500 4×2 models to 24,000 pounds
* Increased front Gross Axle Weight Rating (GAWR)

Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. Mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added
convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.

Ram Heavy Duty towing, payload and axle capacity have all been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front-weight carrying capability – a must for larger snowplows.

The Ram Power Wagon also returns for the 2010 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn 12,000 pound winch that is accessible through the front bumper. The 2010 Dodge Ram Power Wagon features new exterior graphics and a lower two-tone paint scheme.

Powertrain choices include the legendary 6.7L Cummins Turbo Diesel engine, which produces 350 hp at 3,000 rpm and 650 lb-ft of torque at only 1,500 rpm.

The most durable and reliable engine in its class, the 6.7L Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage over the competition.

The 2010 Ram Heavy Duty comes standard with the 5.7L HEMI V8 gasoline engine, delivering 383 hp at 5,600 rpm and 400 lb-ft of torque at 4,000 rpm. The 5.7L HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.

The 2010 Ram Heavy Duty includes all-new styling, offering a tougher more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.

The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.

Inside, the new 2010 Ram Heavy Duty offers an abundance of amenities, comfort and convenience. Many of these features were initiated with the 2009 Ram 1500.

Interior appointments include soft-feel door bolsters and armrests and one-piece molded door panels. Seats are redesigned with improved power lumbar and lateral support. Six-ring instrumentation keeps track of vehicle functions, while many controls are arrayed in the center stack for easy access to buttons and knobs.

Other available features include two-tone upholstery with full-width contrasting stitching on the instrument panel; premium seating with heat and ventilation; heated rear seats, heated steering wheel; automatic temperature control; two-tone upholstery; memory seats, radio and mirrors; navigation; adjustable pedals and numerous infotainment options including SIRIUS Backseat TV with three channels of programming, Uconnect Multimedia with a 30-gigabyte hard drive and an available first-in-segment 10-speaker surround-sound system.

An available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files.

Additional storage locations are built into the instrument panel, front and rear door panels, seat backs, and even the floor – in the crew-size cab, two in-floor bins located in the rear footwells of the crew cab offer storage enough for 10 12-ounce cans. Bins have removable liners for easy cleanout. Upper and lower glove boxes provide a total of more than 800 cubic inches of storage.

The all-new Ram Heavy Duty also offers 25 active and passive safety features, including Anti-lock Brake System (ABS), advanced multi-stage air bags, BeltAlert, Brake/Park interlock, child-protection rear door locks, Constant-force Retractors (CFR), crumple zones, electronic brake-force distribution, energy-absorbing steering column, Enhanced Accident Response System (EARS), height-adjustable seat belts, HomeLink universal home security system transceiver, interior head-impact protection, knee bolsters, Lower Anchors and Tethers for CHildren (LATCH) child seat anchor system, low-risk deployment air bag, Parksense® rear park-assist system, power-adjustable pedals, remote keyless entry, seat-belt pretensioners, Sentry Key® engine immobilizer, standard side-curtain air bags, three-point seat belts, Tire Pressure Monitoring (TPM) and Uconnect Phone.

Following are prices for the all-new 2010 Ram 2500 regular cab. All prices include $950 for destination:

2500 4×2 Reg Cab ST 8-foot box $28,165
2500 4×2 Reg Cab SLT 8-foot box $31,310
2500 4×4 Reg Cab ST 8-foot box $31,140
2500 4×4 Reg Cab SLT 8-foot box $34,525

Following are prices for the all-new 2010 Ram 2500 crew cab. All prices include $950 for destination:

2500 4×2 ST Crew Cab 6-foot-4-inch box $31,415
2500 4×2 ST Crew Cab 8-foot box $31,615
2500 4×2 SLT Crew Cab 6-foot-4-inch box $36,165
2500 4×2 TRX Crew Cab 6-foot-4-inch box $37,145
2500 4×2 SLT Crew Cab 8-foot box $36,365
2500 4×2 Laramie Crew Cab 6-foot-4-inch box $40,240
2500 4×2 Laramie Crew Cab 8-foot box $40,440
2500 4×4 ST Crew Cab 6-foot-4-inch box $34,810
2500 4×4 ST Crew Cab 8-foot box $35,010
2500 4×4 SLT Crew Cab 6-foot-4-inch box $39,430
2500 4×4 SLT Crew Cab 8-foot box $39,630
2500 4×4 Crew Cab Power Wagon 6-foot-4-inch box $45,780
2500 4×4 Crew Cab TRX 6-foot-4-inch box $40,460
2500 4×4 Laramie Crew Cab 6-foot-4-inch box $43,400
2500 4×4 Laramie Crew Cab 8-foot box $43,600

Following are prices for the all-new 2010 Ram 2500 Mega Cab. All prices include $950 for destination:

2500 4×2 Mega Cab SLT 6-foot-4-inch box $36,865
2500 4×2 Mega Cab Laramie 6-foot-4-inch box $40,940
2500 4×4 Mega Cab SLT 6-foot-4-inch box $40,130
2500 4×4 Mega Cab Laramie 6-foot-4-inch box $44,100

Following are prices for the all-new 2010 Ram 3500 regular cab. All prices include $950 for destination:

3500 4×2 Reg Cab ST 8-foot box $35,630
3500 4×2 Reg Cab SLT 8-foot box $39,270
3500 4×4 Reg Cab ST 8-foot box $38,545
3500 4×4 Reg Cab SLT 8-foot box $42,440

Following are prices for the all-new 2010 Ram 3500 crew cab. All prices include $950 for destination:

3500 4×2 Crew Cab ST 6-foot-4-inch box $39,200
3500 4×2 Crew Cab ST 8-foot box $39,400
3500 4×2 Crew Cab SLT 6-foot-4-inch box $44,435
3500 4×2 Crew Cab SLT 8-foot box $44,635
3500 4×2 Crew Cab Laramie 6-foot-4-inch box $48,015
3500 4×2 Crew Cab Laramie 8-foot box $48,215
3500 4×4 Crew Cab ST 6-foot-4-inch box $42,300
3500 4×4 Crew Cab ST 8-foot box $42,500
3500 4×4 Crew Cab SLT 6-foot-4-inch box $47,380
3500 4×4 Crew Cab SLT 8-foot box $47,580
3500 4×4 Crew Cab Laramie 6-foot-4-inch box $50,895
3500 4×4 Crew Cab Laramie 8-foot box $51,095

Following are prices for the all-new 2010 Ram 3500 Mega cab. All prices include $950 for destination:

3500 4×2 Mega Cab SLT 6-foot-4-inch box $45,135
3500 4×2 Mega Cab Laramie 6-foot-4-inch box $48,715
3500 4×4 Mega Cab SLT 6-foot-4-inch box $48,080
3500 4×4 Mega Cab Laramie 6-foot-4-inch box $51,595

With a work-hard, play-hard attitude, Ram offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game-changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

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